Short explanations of the terms used in the reports.
Last updated
A to C
AI search: a search of five words or more, the long and conversational kind people use when they talk to an AI.
Anonymized query: a search so rare that Google does not report it. Its clicks and impressions are in your totals, but the query is not in any table.
ATH: all-time high. The best position a query had on a single day within the dates you picked.
Average position: where your site ranks on average. 1 is the best. Shown as Avg. position or Pos.Avg.
Brand query: a search that contains your brand name. The opposite is a non-brand query.
Click: a visit to your site from a link in Google results.
CTR: click-through rate. Clicks divided by impressions.
D to P
Dashboard: one Search Console site with all its reports.
Domain property: a Search Console property that covers a whole domain, including every subdomain, such as example.com.
Impression: one time a link to your site was shown in Google results.
Pos.now: the position on the latest day that has data. See Metrics explained.
Position: the place of your site in the results. 1 is the first result.
Position change: how much a position moved compared with the dates you compare with.
Property: a site as it is set up in Search Console.
Q to Z
Query: the words someone searched for.
Search appearance: the way your result is shown in Google, for example with extra features.
Search Console: Google’s free tool that shows how your site does in Google search. It is where all the numbers come from.
SERP: search engine results page. The page Google shows after a search.
Sync: fetching new numbers from Search Console. It runs automatically.
Top ranking page: the page of your site that Google showed most for a query in the dates you picked. The newest days are not counted until they have settled (about six days).
URL-prefix property: a Search Console property that covers one address and everything under it, such as https://www.example.com/.
